Why is Video Production for Chicago Businesses so Important?

Do you want your brand to get noticed, improve brand loyalty and boost your bottom line? Video marketing is the wave of the present and the future. Any business seeking growth in today’s market should implement a video marketing strategy that uses the expertise of a video production Chicago company. Here’s why it pays to use high-quality, targeted videos produced by industry professionals. 

Tell Your Story With Video Production Chicago

Your audience wants to know who they are buying from. They want a relationship. Videos allow customers to see the people behind the brand. A visual story lets viewers get to know your brand, its personality and its reason for being.

A professional video production Chicago pulls your target audience into your story. It makes them feel a part of something bigger, which has become increasingly important in today’s world. When customers know and relate to your story, it improves brand loyalty.

Grow Brand Awareness Using Visual Appeal

The internet is a crowded place. It can be very difficult to get noticed; yet most businesses must have a strong internet presence if they want to survive, let alone grow. Videos can help your brand stand out from the competition.

People love visual media, and video is the most powerful among them. Using moving imagery and sound engages your audience’s visual and auditory senses, making it more likely that they’ll remember the message in the content and associate it with your brand. E3M, a professional video production company in Chicago, produces visual content that appeals to your audience.

Build Trust and Confidence in Your Brand

Customers want to know who they are buying from. They are wary of canned phrases and impersonal ads. People don’t want to be dupped. When your audience sees your product or services in action, they feel more confident about making a purchase.

Building trust and credibility is another component to developing relationships with your customers. Viewers perceive video content that is informational and conversational as personal. Video lets you talk to your audience rather than sell to them, driving them to take action.

Engage a Wider Audience With High-Quality Video

If you want to grow your business, you need to reach more people. You can find a smartphone in the hands of most teenagers and adults, and with many children as well.According to Statista:

  • In 2018, 62% of internet users watched videos on their smartphones.
  • In 2016, 152.1 million people used their phones to watch videos. That number was expected to reach 179.4 million by 2020, but it was likely higher due to the pandemic.
  • In the first quarter of 2018, adults aged 18-34 spent an average of 105 minutes watching video content on their phones.
  • 27% of smartphone users viewed video content on their phones in 2016.

Get Noticed on YouTube With Compelling Content

Professional video production Chicago can help your business get noticed on YouTube. The video website giant is the second largest search engine. This market is huge. More than two billion people watch videos on YouTube every month. Almost all industries benefit from posting compelling video content on their own channel regularly.

Your target audience is likely to spend time searching for information on YouTube. People like content that provides useful information or explains how to do something. If your videos are entertaining, that’s a bonus and can earn you subscriptions.

Paid YouTube advertisements using your video content are another way to get attention from viewers in your target audience and gain new customers who wouldn’t have heard about you otherwise. You can link your ad to a landing page with a strong call-to-action or your website.

Rank Higher on Search Engines

YouTube, which is owned by Google, isn’t the only place where your videos would show up in searches. Other search engines, including Google, love videos. Search engines are designed to provide internet users with the information they want. As people spend more time engaging with video content, search engines have caught on.

E3M video production Chicago can help your company utilize high-quality video content that provides information or answers the questions your target audience is asking, which drives more traffic to your site. More traffic boosts your rankings and user engagement. Since people are more inclined to watch a video through to the end than finish a post, they’ll spend more time on your site, which translates to even higher rankings.

Get Free Advertising Through Social Shares

Every business needs a social media presence. It is yet another avenue for building relationships and letting your potential customers and current clients get to know your brand. You can reach more people when you include video content.

Not only do people engage more with videos than text posts, but they also share these posts more. Think of it as word-of-mouth advertising with superpowers. When individuals share posts on their feeds, they reach far more people than they would by talking amongst their friends and family.

Improve Click-Throughs in Your Emails

Social media and the internet are not the only avenues where video content is powerful. Do you have an email list but struggle with how to improve click-through rates? Getting people to subscribe to your emails is one thing, getting them to follow through is another.

Just as your target audience is more likely to click on a video link in the search results or share a video post on social media, they are also more inclined to open an email that contains video content. Including the word “video” in your subject line increases open. Inserting a thumbnail with a link to a video on your website or landing page improves click-through rates.

Work With a Professional Video Production Chicago Company

E3M is here to help you tell your story, reach more of your target audience and move your marketing forward. With more than 30 years of experience, our video production Chicago team knows how to create great content, and we have fun doing it. E3M works with you every step of the way so that you end up with a product that is as unique as your company. If you’re ready for next-level marketing, get in touch and tell us about your project.