10 Ways Video Can Assist Your Corporate Marketing
Video marketing is becoming increasingly popular because it works. Right now, people are more interested in viewing videos than they are in engaging with other content formats. Whether you are a business-to-consumer or business-to-business company, you should consider implementing a video marketing strategy. Using a professional Chicago video company like E3M can give you an edge with your customers or clients.
1. Increase Product Understanding With Chicago Video Products
Explainer videos are really popular. These days, people prefer to watch videos to learn how to do something or to understand challenging concepts. You can use this type of video to tell people about your products on your homepage. They’re also great for providing information on a new line. You can use them to demonstrate how or why viewers would benefit from your products. Compelling videos can set your company apart from the competition.
2. Educate Your Employees With Video Content
While educating your employees may seem unrelated to marketing, they are more closely linked than you might think. Educating employees about the company’s products and culture provides them with the tools they need to represent your brand and sell your products. Incorporating high-quality Chicago video content into your training program can increase employee knowledge as well as make your workers feel like an important part of the company.
3. Give Your Customers Useful Information
You can use Chicago video content to set your company up as a thought leader in your industry. If you provide information that answers people’s questions, they are more likely to look to your company as a leader. This builds customer trust. Now more than ever, people want to know that they can trust the companies they do business with.
Brand loyalty and customer retention are often hard to come by in a crowded market. The best way to attain both is to become a place that your target audience can turn to for the information they want or need. This keeps your brand in their sights, even when they don’t intend to make a purchase. They’ll remember you the next time they do.
4. Entice Top Talent With Recruitment Videos
Corporate success depends in large part on recruiting top talent. Many companies put a lot of thought into marketing strategies designed to appeal to the types of people they want working for them. Videos are a great way to attract potential employees. You can use them to show off your company’s leadership, culture, values and processes. A well-produced Chicago video reveals all of the best qualities of your business.
5. Showcase Your Success With Testimonials
Testimonials are a powerful tool, and so are videos. When you put the two of them together, the combination is more potent than either alone. When your clients or customers talk about their experiences with your company, viewers are more convinced that you have a great product than if they read the same information in print. If you can’t get your clients on camera, you can still use a testimonial video effectively. We can design a video that incorporates text testimonials into a video production that highlights your products or services.
6. Give Customers and Leads a Behind-the-Scenes Peek
Let your customers in on the action. A behind-the-scenes Chicago video pulls your customers into the heart of your company. When you show them how a product gets from your company into their hands or reveal your processes for delivering a service, customers feel like they are a part of your business. This builds trust and develops relationships, which is good for customer retention and loyalty. E3M creates behind-the-scenes videos that help you tell your story compellingly and engagingly.
7. Reveal the Lighter Side of Your Company
Not all of your marketing videos have to be serious. You can include some just for fun. People like to be entertained, and video content is a great way to accomplish this. When leads or customers have the opportunity to get to know your brand’s personality through a light-hearted video, they’re likely to stick around on your site for longer and check out what else you have to offer. We can help you produce a Chicago video that gives your target audience insight into the fun, human side of your company.
8. Pitch Your Product or Services
A sales video does not have to be boring, and it doesn’t have to be an overt sales pitch. In fact, it’s better to show your clients why they should purchase your products or services than tell them. Videos are versatile. You can use them on your website, landing pages, social media, emails and even in text messages. If you happen to be pitching your product in person, they work great for that, too.
9. Improve Your Conversion Rates
The goal of any consumer marketing strategy is to sell a product or service. It’s important to drive traffic to your site, but you also want those visitors to take action that ultimately leads to a sale. Videos are a great tool for improving your conversion rates. A majority of people use video content to help them make a decision and often make purchases after watching a product video.
10. Engage Your Clients for Longer
Customer engagement is important for developing relationships as well as improving SEO. People like to watch videos. A professionally produced Chicago video pulls viewers in and keeps them engaged. The key to a successful video is to give customers content that is interesting, relevant and relatable. E3M can help you reach them with targeted videos that tell a great story.
Discover What Our Chicago Video Team Can Do
E3M’s Chicago video team has the well-rounded expertise in video production, branding and marketing to get your company noticed. We understand both B2C and B2B marketing needs, and we can produce video content that appeals to your target audience. We’ll help you tell your story and showcase what makes your company unique. If you’re ready to move into video marketing, get in touch and tell us about your project.