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One of the keys to success in the commercial real estate industry is to stand apart from the competition. No matter where you’re located, chances are there is at least one other company nearby that does almost the same thing you do. To help you gain a sales advantage, here are three ways to make your commercial real estate team stand out and be noticed for all the right reasons.

1. Have Your Commercial Real Estate Team Offer Turnkey Services

If you don’t currently offer turnkey services, it’s time to think about making a change. A lot of clients like to work with a company that can handle all aspects of the commercial real estate purchasing process. For example, if you know how to handle title and insurance services as part of your overall service offerings, you’ll probably attract more clients. The more services you and your commercial real estate team can offer, the easier it is to compete with other companies like yours.

2. Focus on Client Experience

One thing that can give your team a stellar reputation is to focus on providing the best possible service to your clients. Anyone can sell real estate, but not everyone can do it while making clients feel like royalty. When your team focuses on providing each client with the best possible experience, you’re more likely to earn word-of-mouth referrals and grow your business naturally.

3. Step Up Your Marketing Campaign

How effective is your current marketing strategy? Are you devoting the ideal amount of time and budget to make your approach a success? If not, it’s time to step up your campaign.

A good marketing plan for your commercial real estate team should incorporate a variety of advertising approaches. For example, you don’t want to spend your entire budget on printed fliers or billboard advertising. While these approaches should be included in your overall strategy, you want to utilize multiple marketing avenues to reach the largest possible audience. Here are a few of the basic marketing channels you should be using:

  • Video
  • Digital
  • Email
  • Referrals
  • Social media
  • Content
  • Search engines
  • Print

These are just a few of the top types of marketing you want to focus on when growing your commercial real estate business. If you aren’t leveraging your opportunities to the fullest, start by focusing on video marketing.

Video marketing is one of the most effective types you can use. It’s estimated that over the next few years, people will spend more time watching videos online than they ever have before. You can take advantage of this trend by making sure you’re utilizing video to get your services in front of the largest audience.

Take Your Commercial Real Estate Team to the Next Level

If you’re ready to work with a highly skilled and successful video marketing company, contact E3M today. We know how to create videos that tell a story and draw your audience in. Let us help your commercial real estate team stand out and earn positive attention.

Sources:
https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/

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